Green Product Watch—What’s Green and What’s Not
Tuesday, April 27th, 2010Consumer agencies such as Terra Choice and Consumer Reports Greener Choices consistently find that 98% of products claiming to be green are guilty of greenwashing. Since there are no legal standards of what constitutes a green product, companies can and do make misleading green claims. The product below often fall victim to greenwashing. What do you need to be aware of, and what should you buy instead? Read on to find out.
All-Natural Claim
It’s easy for products to be labeled all-natural. After all, petroleum and dozens of other chemical compounds are all-natural!
• Many meat products claiming to be all-natural are fed with genetically modified feed, treated with antibiotics, and injected with saltwater. What to look for instead? Meat labeled with a 100% USDA Organic seal.
• Snack foods such as chips are beginning to show up on store shelves with the words “All-Natural” splashed across the packaging. Keep in mind that these items are often still high in fat, are laden with sodium, and may contain genetically modified corn. What should you eat instead? Well, we all like our snacks, don’t we? Look for low-fat, low-sodium, high fiber, 100% organic alternatives.
• Beauty products such as shampoos, conditioners, lotions, and deodorant are one of the worst culprits for claiming to be all-natural while still containing harmful chemicals. Check the label for lauryl sulfates, food coloring, and synthetic fragrances in particular. For a truly green beauty product, look for the IOS Natural and Organic Cosmetic Standard label. The USDA Organic label in beauty products does not regulate plant derived ingredients and essential oils.
Green Images and Packaging ≠ Environmentally Friendly
Many companies trying to cash in on the green movement use labels and logos that contain green images such as trees, leaves, and mountain streams. Another greenwashing trick? Green or brown eco-friendly appearing packaging.
• Laundry and dishwasher detergents often appear green, but in reality contain synthetic fragrances and chemical ingredients. Look for the EcoLogo, or any other 3rd party certified green seal of approval.
• Soft drink companies such as Coca-Cola are featuring green cans to show their support of the environment. But how green is the product? It’s not. An organic alternative is Blue Sky soda, which does contain organic sugar and no artificial preservatives. That does not mean it’s healthy, however. Soda is still soda.
Green Affiliations ≠ Green Products
It’s great when large corporations jump on the green bandwagon and start taking part in environmental causes such as renewable energy and water conservation. Does that mean they change their own business practices and start producing green or organic products? Nope. Again, check the label and look for a third party certified organic seal of approval.
Biodegradable—Really?
The next time you see a product labeled biodegradable, check the ingredients. If you see any chemicals listed, think about how well they would actually break down. Probably not well, and not for a long time. Also, is the product packaged in plastic? Hmmmm…. Look for the Certified Biodegradable label instead. While it does not mean that 100% of the products ingredients are biodegradable, it’s a much greener bet than the general claim. Visit Greener Choices for more information on the Certified Biodegradable label.
The Green Bait-and-Switch
Some companies lure you in with truly organic products. And then they remove the organic standard without changing the packaging. Do you catch on? Consider the following example:
• Dean Foods, the owner of Silk Soy milk and Horizon dairy products, downgraded many of its well-established organic products to natural. Sure, you can find the print on the packaging, but otherwise, the packaging looks exactly the same. If you’ve been buying the product for years, how likely are you to notice that the organic label was stripped?
Less is Green
The claim that because the company uses less packaging, or that you will use less of the product, makes it a greener choice is tantalizing. And partially true. But only partially.
• Detergents packaged in less plastic, that are highly concentrated, may lead you to believe in their eco-friendly claims, but don’t be fooled. Check the label for benzene brighteners and other noxious chemicals. If the product contains any of these, their green claim is only partially true.
• Green paper towels may sound good on the surface, but consumer tests show that many of them can’t stand up to the test. You will end up using 5-10 times the amount of green paper towels over some traditional paper towels, making the true cost of going green not so green after all.
With green claims running rampant in consumer products, it’s best not to assume the green claims are correct. When in doubt, check the ingredients, look for verified labels, and use your own common sense.
