Selling items online is a great way to earn some extra cash. Whether the stuff you’re trying to get rid of is old, new, handcrafted, or a big ticket item, the internet has a place for you to market anything and everything. In recent years, new security measures on websites and consumer awareness has also made it much safer to buy and sell online. But how can you be successful at it? This article will guide you through the online selling process. From where to sell your stuff, to when to place the ad, to how to price your items, and more, you will learn what you need to know to sell your stuff online.
The Big Three
• eBay
With locations all over the globe, and items in every category you could possibly imagine, eBay is one of the largest online marketplaces in the world. eBay has an auction format, fixed pricing, and classifieds. If you’re a first time seller on eBay, read their Top Ten Tips for selling. You must start with an auction style listing until you gain status. Once you gain points, you can sell at fixed price. Fees may apply.
• Amazon
Amazon allows sellers to sell items within the Amazon categories. Some of their more popular categories are:
Books
Movies, Music, Games
Computers and Office
Electronics
Home and Garden
Apparel, Shoes, Jewelry
Sports, Outdoors
Tools, Auto, Industrial
If you’re a first time seller, be sure to check out their New Seller FAQ, and be advised that while marketplace listings are free, Amazon requires a 6-15% commission plus closing fees if you sell an item.
• Craigslist
Craigslist is one of the most popular online classified listings site in the world. Unlike most online marketplace sites, posting an ad on Craigslist is completely free. It’s also extremely easy. Chose your area, what kind of ad you want to place, and fill out the form. Potential buyers can reach you via information, such as your phone number, that you voluntarily place in the ad, or via an anonymous email address courtesy of Craigslist.
Plus Three More
• Yahoo
At Yahoo, you can post ads for your big ticket items, such as automobiles and real estate. Fees do apply.
• Half.com
Half.com is part of the eBay family. Use this site to sell your books, movies, games, and music. There is no start up or listing fee, but a commission is collected if you sell your items.
• Oodle
Posting on Oodle is free and targeted to your local area. Post everything from real estate to furniture, collectibles, musical instruments, electronics, pet supplies, and more. There is even an area to post free stuff.
And Three For Businesses
If you’re a business owner or independent artist, check out the following sites that allow you to set up your own storefront and sell your stuff. Fees vary per site, so check the fine print.
• Big Cartel
Big Cartel caters to bands, record labels, clothing designers, artists, crafters, and other independent businesses.
• Etsy
Etsy specializes in all things homemade. Artwork, books and zines, candles, clothing, furniture, jewelry, quilts, and toys are just a few of the things you can sell at Etsy.
• Shopify
Almost any small business with a product to sell can use Shopify.
Tips for Selling Success
1. Use descriptive titles. Include such things as size, brand name, color, year, and any other pertinent information that will help a potential buyer select your item. A TV isn’t just a TV. It’s a 2008 40″ Widescreen Sony LCD with 1080p, for example. Also, be aware that people describe things differently. A sofa can be a couch, a laptop can be a notebook, and an Apple computer can be a Mac. If you can, use both terms, adding a slash between them. One last thing—spell check your ad. It should be free of errors and easy to read.
2. Provide clear and detailed photos. An ad without a photo often gets passed up. People want to see the items they are interested in. Your photos should be of high resolution and well-cropped. No one wants to look at blurry pixels, and no one wants to download an oversized photo that doesn’t even fit on their screen. If you need help editing your photos, try an online image editor. This Useful Things article links to six good web-based image editors.
3. Price it right. Do your research before you settle on a price. Look at past eBay auctions, and other items of similar quality on Craigslist and Amazon. Make sure to check the going rate in your specific area if you’re listing on a site like Craigslist. Pricing too high right out of the gate in hopes that someone will bite, and then reducing later, often backfires. Price it right to begin with, and get it sold!
4. Timing is important. When should you place your ad? It does matter. If you’re listing on eBay, auctions should end at a time that’s convenient for bidders. Often, the best time is between 5 and 7 PM Pacific Standard Time. On Craigslist, a lot of people post on the weekends. You will often get a better response if you post during the week. Your ad won’t get buried as quickly this way. Try posting on Friday mornings. That way, your ad beats the weekend rush, but is still current enough that weekend shoppers view it.
5. Good salesmanship. As a seller, you need to cater to your customers. Answer as many questions as possible, be as descriptive as possible, and be available. If you can’t immediately answer a phone call or email, get back to the person as soon as possible. People have short attention spans. They will move on.
Minding the Details
Selling stuff online is easy, but you do need to pay attention to the details. Can you ship the item you want to sell? Will you accept a personal check for it? You don’t want to get ripped off, or incur extra expenses because you didn’t think the sale through.
• Shipping. If you’re selling larger items, consider first listing your ad through a place like Craigslist where the buyer is responsible for retrieving the item. If you’re willing to ship the item, get accurate dimensions and weight and run a cost estimate on how much it will cost to ship before you post the ad. Some sites, such as eBay, have their own shipping center which makes this easier.
• Payment. How do you want your money? If you’re posting in classifieds, you need to decide beforehand whether you will accept cash only, or checks as well. With sites such as eBay, you send the buyer an invoice, but you still need to determine whether you want them to send you payment via PayPal or standard mail.
• Security. The sites listed above all have their own security measures, but there are still risks involved. Posting your contact information, for example, can lead to advertisers calling or emailing you. Be aware of all the potential risks, and do your best to mitigate them.
• Read the fine print. Before placing any ad on any site, read through the Terms and Conditions. You want to know what you’re getting yourself into, how much placing an ad will cost you, if the site requires a listing fee and/or commission, how long your ad will stay active, etc.